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[In-store promotional support case study] Clue Inc.

Resonating with Generation Z women! Achieving differentiation with miniature diorama-style counter fixtures.

We would like to introduce a case where we proposed a counter display for the "Petit chou" liquid eyeliner to Clue Co., Ltd. The challenge was to create a display that stands out and is not perceived as just a low-cost product, given the abundance of competing budget cosmetics. We decided on a direction that evokes everyday life scenes, resulting in a miniature diorama-style counter display made from a combination of paper and PET materials, which embodies both realism and playfulness. [Case Overview] ■ Challenge: Wanting to stand out amidst a plethora of competing products ■ Proposal: A miniature diorama-style counter display that evokes aspirational life scenes ■ Concept: Constructing stylish life scenes with a miniature diorama ■ Outcome: Evaluated as a display that differentiates from other brands *For more details, please download the PDF or feel free to contact us.